Job Vacancies at Publicis Groupe

About the Job

Job Description

• The Digital Buyer plays an integral role in the execution of paid media content for clients, the Senior Digital Buyer will provide inputs and will be helping for day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and Tiktok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Digital Buyer will be responsible for assisting in client reporting activities with the broader media team.

Responsibilities  

• Provide expert advice on digital strategy development
• Provide knowledge on the category’s digital landscape and activities
• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

Qualifications

• Candidate must have strong interest in learning search, social and integrated digital media strategies.
• Familiar with social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and Tiktok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.).

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About the Job

Job Description

• Be the client champion for all things digital – media and digital communications. The person whom the client goes to for day-to-day digital insight and activities.
• Demonstrate understanding of client’s business and identify gaps and opportunities within the client’s digital communications.
• Provide solutions to rectify short-term & long-term gaps within the client’s digital business.
• Set best digital practices for the business to be applied across the business team.
• Assisting and be responsible for client’s digital P&L, ensuring growing digital revenues and profitability across brands
• Maintain an in-depth knowledge of client businesses and ensure digital strategies align with brands business objectives and needs
• Assisting Media Director, Digital Director & Digital Manager, a digital team across various disciplines – planning, operations, implementation and analysis
• Cross-functional interactions with the planning team to achieve campaign and overall objectives
• To drive brands digital investments upwards and to plan and develop ideas for “media first” innovations and build capability in strategy
• Collaborate with across planning, performance/precision/programmatic/TAAG & implementation teams to ensure optimal integration of digital solutions in the overall brand plans and ensure deployment of best-in-class digital implementation across brands.
• Assist in growing team’s digital capabilities and develop sound long-term strategic plans for the Brand/Products
• Experience in developing and implementing various digital strategies, with media background and agency experience an advantage
• Understanding of the programmatic space and how to work across multiple audience segments
• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners
• Keep track of the latest trends in digital industry, client business issues, consumer trends, market status and competition
• Learn to be a leader and strategic thinker, an independent, self-driven and responsible individual, with multi-tasking and decision-making abilities & mentoring junior team members to build a strong & dynamic team

Qualifications

• 1-2 years media planning experience required or experience in media industry, with focus on strategic and operational planning and execution, in regional/global accounts
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Adaptive and keen to learn on the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
• Demonstrate critical thinking and problem solving
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Knowledge and use of various research systems
• Technical proficiency, particularly with media systems, MS Office and social media (e.g. MS Excel, PowerPoint, Facebook, Google Analytics, DV360 & etc.)
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and apply good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for.  Understand the client's strategic intent and the implications for building the client's business
• Proficient in all syndicated and proprietary media applications.
• Keep abreast to the development and trends in the ever-changing media landscape.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis